Marketing Major

Marketing Mission: 

The Marketing major in the Division of Business at Missouri Valley College aspires to support the mission of the College by initiating and promoting intellectual inquiry and understanding of the canons and mores of the marketing vocations through personal instruction.

Learning Outcomes:

• To explain and apply the concepts of marketing strategies.
• To explain the Marketplace and its participants domestically 
• Perform market research utilizing current marketing tools and methodologies.
• To explain and demonstrate the array of integrated marketing communications concepts.
• To explain and apply the selling responsibilities, objectives and processes.
• The student will explain and apply key concepts in the business core of accounting, economics, finance, business law, marketing, and quantitative analysis.