Permission of instructor.
EN 160.
Principles and practices related to the role of marketing in business and the various marketing functions. Students will learn the development of the Marketing Mix (product, price, place, & promotion), brands and brand strategies, segmentation strategies and the identification of target markets, the positioning of the brand, and the marketing concept in a dynamic environment to serve consumers and stakeholders in these markets.
EN 160.
Permission of instructor.
BA 282.
BA 212 or permission of instructor.
Principles and methods of statistical analysis with applications to business; includes laboratory work.
“C” or better in MA 165 or higher.
BA 282.
BA 212.
BA 370.
“C” of better in MA 165 or higher, AC 220 passed with a grade of C or higher.
“C” of better in MA 165 or higher, AC 220 passed with a grade of C or higher.
An analytical introduction to the process of modern retailing in the marketplace. The focus is on shopper marketing, store design, visual merchandising, online retailing & omni-channel retailing, and the management of retail stores and service establishments.
BA 232 or permission of instructor.
Advertising purposes, procedures, and regulations; print media including copy & layout, broadcast media, and digital media including social media. Integrated marketing communications role in marketing strategy, decision-making, implementation, and measurement. An exploration of literary messaging, rhetorical persuasion, advertising persuasive techniques, and brand strategies as elemental in advertising campaigns. The course includes a study of the ethics in advertising focusing on the FCC regulations and the industry’s self-regulating agencies (i.e. BBB, NAD, AAF, AAAA, ANA, & CARU). Students will create and present an advertising campaign for a business-to-consumer branded product.
BA 322.
Digital Marketing (DM) will give students the theoretical understanding of the Internet marketplace necessary to adapt to its many changes, while also equipping them with the skills needed to perform vital daily functions. Students will learn the basics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM). DM allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences. Third party digital and social media certifications will be embedded into the course.
Grade of C or higher required in BA 232
Permission of instructor.
BA 322.
BA 232 or permission of instructor.
BA 322.
BA 232.
Social Media Marketing (SMM) will prepare students in the use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. SMM allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant and consistent content to attract and retain clearly-defined audiences. The course includes social media content creation, conversation, and metrics. Students will design and implement social media marketing strategy in an online simulation.
EC 206, AC 220.
Permission of the instructor, division dean and Vice President of Academic Affairs.
BA 212.
BA 322 and EC 355.
All internships must be approved and finalized in the semester prior to when they begin. Permission of the division dean and Vice President of Academic Affairs. (Service learning component must be included on internship contract to satisfy SL requirement)
BA 232, BA 302.
Communicative process at all levels; communication theory and practice and variables affecting intra-organization communications.
Senior standing.
BA 212.
BA 212, AC 220, BA 302, MA 185.
To be taken the last semester on campus.
Permission of instructor.
Permission of the instructor, division dean and Vice President of Academic Affairs.
Business Division Senior, 3.0 or higher grade point average.
