Public Relations

Classes

PR 150 : Principles of Public Relations

Course provides an overview of types of positions, employment opportunities, rules, and application of public relations. Provides a historical review of public relations and current uses of theoretical public relations application.

Hours

3

PR 250 : Writing Effective Public Relations Proposals

Course provides an introduction to public relations techniques applicable to communication, especially the written requirements. Emphasis on writing and completing simulated public relations campaigns and introduction to various forms of writing in PR from the memo to the proposal, from the backgrounder to the white paper, from the press release to the speech.

Hours

3

Prerequisites

PR 150.

PR 350 : Public Relations Case Problems

Communication theory and techniques pertaining to a variety of problem/solution issues related to government, business, and social campaigns and goals. Examines internal and external communication networks as well as mediated communication theory. Study of actual cases.

Hours

3

Prerequisites

PR 250.

PR 401 : Public Relations Internship

Internship under supervision of college personnel and cooperating facility. All internships must be approved and finalized in the semester prior to when they begin.

Hours

3 - 6

Prerequisites

Permission.

PR 450 : Public Relations Campaign/Case Studies

Advanced theory and practice in developing, writing, presenting, implementing, and analyzing a variety of campaigns involving strategic planning in business, electoral, political, and organizational campaigns. Study will involve additional theories such as: leadership styles, advertising, audience analysis, conflict management, and candidate and electoral context analysis. Emphasis on direct involvement in a PR campaign whenever possible. Study of actual cases.

Hours

3

Prerequisites

PR 350.

PR 485 : Senior Portfolio

Preparation of a student portfolio for senior assessment and employment interviews. Portfolio content will include a professional resume and cover letter, self-evaluative narrations of portfolio contents, and an internship report. Portfolio students would also coordinate PR projects being administered by the PR 350 and PR 450 classes and also work with the Missouri Valley College office of Public Relations. An in-house assessment test based upon all coursework in business, speech, mass communications and public relations will be administered.

Hours

3

Prerequisites

Graduating MC or CM major.